Swiggy clocks over 9,000 orders per minute, Zomato crosses 7,000 orders per minute on New Year's Eve

India's dominant food tech platforms Zomato and Swiggy slugged it out on New Year's Eve, clocking record numbers, as many decided to party indoors and order food online amidst the Omicron scare. For the second year in a row, both platforms saw overwhelming demand online, beating their own previous records.

While Zomato touched a high of 7,100 orders per minute, Swiggy crossed the 9,000 orders per minute mark as of 8:20 pm on December 31, 2021. Both platforms typically clock over 1.5 million orders a day. While Zomato's previous record was over 4,000 orders per minute, Swiggy clocked over 5,000 orders per minute last New Year's Eve. Both platforms clocked over 2 million orders each, compared to the 1.3-1.5 million they usually clock in a day

The frenetic pace of online orders tested the UPI digital payment infrastructure, with many users complaining of failed payments. Zomato founder and CEO Deepinder Goyal said the UPI success rate was drastically down across all apps, at 40% from 70%.

Swiggy's orders per minute number exclude its instant grocery service Instamart, which also witnessed huge traction like Zomato-backed Blinkit which saw huge demand for nachos, sodas, ice packs, lemons, popcorn, and condoms.

While Zomato and Swiggy are fierce rivals, there was friendly banter on Twitter between Goyal and Swiggy founder and CEO Sriharsha Majety. The latter is less active on social media compared to the former.