Alex Finn, the CEO and founder of Creator Buddy, publicly renounced the hyper-optimisation culture surrounding health and wellness, stating that constant tracking and data analysis had become more detrimental than beneficial to his well-being.
The California-based entrepreneur said he now sleeps better, experiences less stress, and leads a more enjoyable life after abandoning the use of health monitoring devices and distancing himself from the influence of biohacking advocate Bryan Johnson.
In a candid post shared on social media, Finn declared: “Got rid of my Apple Watch. Got rid of my Whop. Got rid of my Oura ring. Muted Bryan Johnson. No more sleep scores. No more recovery scores.”
He explained his reasoning in no uncertain terms: “Optimising every part of my life caused more stress than it solved.”
Finn, whose startup Creator Buddy helps digital creators scale their businesses, is now rejecting what he sees as an overreliance on wellness technology and data-centric lifestyles. His remarks were a clear critique of a growing culture among entrepreneurs and technologists that revolves around intense bodily surveillance in the name of productivity and longevity.
Referring to the current obsession with data-driven health optimisation as “bro science,” Finn stated that such trends were based on dubious foundations and often promoted unrealistic expectations.
“We’ve gone too far and I think once people realise 90% of this bro science we are all bought into is completely made up, most people will swing back to just trying to live a good, healthy life without trying to quantify every metric of their health,” he wrote.
As an example of how health advice can be confusing or contradictory, he cited a recent study that suggested glass bottles could contain more microplastics than plastic ones, challenging assumptions around conventional “healthier” choices.
“It’s all made up,” Finn continued, dismissing the reliability of much of the health advice circulating in wellness circles.
Describing his new, stripped-down approach to health, Finn said his routine now consists of “working out once in a while and not eating too much ice cream.” He concluded, “Life’s a lot more fun when I don’t have to hit 50 benchmarks a day to convince myself I’m healthy.”
Finn’s comments also served as a counterpoint to the high-profile longevity practices of tech millionaire Bryan Johnson, whom he specifically mentioned muting online. Johnson, the founder of Kernel and Blueprint, is widely known for spending over $2 million annually on a comprehensive anti-ageing protocol involving dozens of experts, strict dietary regimens, and daily use of cutting-edge medical technology.
Johnson’s regime includes circadian-aligned light therapy, red light therapy, over 100 daily pills, advanced exercise routines, and extensive health monitoring — from blood biomarkers and metabolic tests to MRI scans and full-body imaging. He has described his goal as reversing his biological age and achieving optimal health through relentless quantification and scientific intervention.
But for Finn, this obsessive pursuit was unnecessary and even damaging. His rejection of health tech and biohacking culture reflects a broader pushback among those who question whether living by a dashboard of metrics truly equates to living well.
By stepping away from the noise of wellness tech, Finn has joined a growing chorus of voices advocating for a return to simplicity, balance, and common sense in personal health — without the constant pressure to optimise every waking moment.
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