Cadbury's Oreo seeks to expand its brand appeal

It's been two years since Cadbury India launched Kraft's best selling brand of cream biscuits Oreo in the country. Since then, new variants have been launched, distribution has been beefed up, and tie-ups with popular restaurants and cafes have helped Oreo grow to become a 300 crore rupee brand in India. This weekend, the brand will announce its new ambassadors - that is actors Ranbir Kapoor and Karthi. The commercials will go live on social media on Sunday, and on mass media the week after. Here's a sneak peek at Cadbury's strategy to broaden Oreo's brand appeal.