Is IPL losing its sheen?

A week into the 5th edition the Indian Premier League has turned in its lowest opening ever in terms of TV viewership. What may be more worrying is the fact that reach has shrunk for the first six matches after four consecutive years of rapid growth.

There are fewer broadcast sponsors and far fewer, especially made for IPL campaign. So, what's going on? How should we interpret these signs for the future of this made for TV tournament?

In an interview to CNBC-TV18, Rohit Gupta, representing tournament and broadcast sponsor Vodafone, Anuradha Agarwal and from the media audit firm Spatial Access industry veteran Meenkashi Madhvani, discuss.

Also watch the accompanying videos.