L.I.M.E: IIM Kozhikode takes on the Goonj challenge

This week Lessons in Marketing Excellence (L.I.M.E) gives the students of Indian Institute of Management (IIM) Kozhikode to take up challenge from Goonj, an organisation that works on the issue of clothing for the poor and needy.

LIME gives special importance to social marketing so every year one institute gets a chance to work on a case from a non-governmental organization (NGO). IIMK enjoys the reputation of being the most diverse IIM. Its admission process is designed to include students from a variety of backgrounds. So students learn as much from each other as they do from their MBA programme. The institute also gives special impetus to social responsibility and is the only IIM to offer a course called the Social Transformation of India. For the complete show watch the accompanying videos.