ICC World Cup 2011 is a hit for television: Storyboard

The explosive India - Pakistan semifinal shatters viewership records. The 2011 ICC World Cup is a hit. No one could be happier than the broadcaster ESPN Star, managing director Manu Sawhney, discuss the new highs that this tournament will reached. Thursday's high-stress semifinal encounter between India and Pakistan brought the nation to a standstill. Most people called it the final before the final. It saw saturation coverage in the media, diplomacy at the highest level of government and emotional involvement of 1.2 billion Indians. There was also world attention. Animesh Das take us through a day and an event that the marketers can only dream of.