Jio's Got Talent: Reliance Jio, Snapchat open challenge for interesting 10-second videos

Social media has become an excellent platform for locating unique talent, and Reliance Jio and Snapchat are doing just that. Both the companies have teamed up to announce a “Jio's Got Talent”, a unique opportunity for Snapchat users to showcase their talents.

The challenge will require participants to record a 10-second video to highlight their unique skills. A Jio’s Got Talent filter will be introduced on the platform for the talent hunt. The new filter will allow users to make videos with different AR props, including hats, headphones, light rings, and mics through the Snapchat lens.

The new challenge is aimed at capturing some of the limelight hogged by TikTok and Instagram back to Snapchat.

Anyone interested in taking part can sign up for the competition. Both Reliance and Snapchat have insisted that participants will have to include Snapcode or username in the video caption. The 10-second long video also needs to be added to Snapchat’s “Our Story” so it can be viewed publicly. Both companies have also said that fake, misleading and inaccurate personal details will lead to disqualification and that content has to be original.