Parul Gulati's Nish Hair is worth over Rs 50 crore 'but I made only Rs 40,000 in the first year'

Actor and entrepreneur Parul Gulati has shared that although her six-year-old hair extension company, Nish Hair, is worth more than Rs 50 crore now -- after a successful stint with Shark Tank India -- it was difficult for her to sell her products during the first couple of years. In fact, during the first year, she made Rs 40,000 by selling around four hair extensions.

Speaking at 1% Club podcast, the 32-year-old said that she even visited people's homes to market and sell her products. "I would go to people's houses in South Bombay who were interested in the product but didn't want to come and check out the hair extensions so I offered to visit them to give them a trial. I didn't care much about it except that I had to sell the product. There was this one woman, I remember, I went to her house thrice and every time she would buy new pieces."

Gulati added that such sales made sure that she had a big profit margin because there was no marketing charge involved. She further revealed that the company used to spend about Rs 1 lakh a month on Google ads and it was only since January this year that they decided on keeping a marketing budget as most of their sales were driven by the reels Gulati regularly shares on Instagram.

Nish Hair also claims to be India's first online company of hair extensions that employs only women. Currently, it has 36 women employees, Gulati said.