HomeNewsTrendsNvidia's supplier makes 'semiconductor-shaped' chips that are crunchy and goes with beer

Nvidia's supplier makes 'semiconductor-shaped' chips that are crunchy and goes with beer

The 'semiconductor-shaped' chips are an ;initiative to bring semiconductors closer to everyday life and make the public feel more familiar with them,' an SK Hynix official said.

November 27, 2025 / 18:44 IST
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"HBM chips", or Honey Banana Mat -- Korean for "flavour" snack, a nod to South Korea's semiconductor giant SK hynix's top-selling high-bandwidth memory semiconductors. (Image credit: AFP)
"HBM chips", or Honey Banana Mat -- Korean for "flavour" snack, a nod to South Korea's semiconductor giant SK hynix's top-selling high-bandwidth memory semiconductors. (Image credit: AFP)

South Korea's semiconductor giant SK Hynix has made a foray into a new genre of chips -- the kind that's crunchy and goes with a beer.

Packing 385 calories a bag, the company's new "HBM chips" snack is a nod to its top-selling high-bandwidth memory semiconductors, in great demand to power AI systems.

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But in this case, the acronym stands for Honey Banana Mat -- Korean for "flavour".

The "semiconductor-shaped" chips are an "initiative to bring semiconductors closer to everyday life and make the public feel more familiar with them," an SK Hynix official told AFP on Thursday.