Motorola’s dig at Nothing Phone backfired royally, thanks to Carl Pei

The launch of the hotly-anticipated Nothing Phone (1) generated much interest from tech enthusiasts and a few brickbats from rival companies. Motorola was among those who tried to troll Nothing – but the American phone manufacturer’s attempt at a dig backfired royally, thanks to a one-line tweet from Nothing founder Carl Pei.

It all started with a tweet from Motorola in which the company reminded customers that it has a smartphone in the same price range as Nothing Phone (1).

“When you can have everything, why go for nothing,” Motorola asked in its since-deleted tweet. Their wordplay on Nothing – which is admittedly a brand name that lends itself beautifully to bait – did not find much favour with its target audience.

Backlash against Motorola only grew when Carl Pei – who helped shaped OnePlus into a global phenomenon before launching Nothing – responded to the tweet.

“93 year old brand paying respect to a
Pei’s takedown of the established brand has racked up over 5,000 ‘likes’ on Twitter.