HomeNewsTrendsHow brands like Swiggy, Uber, Durex cashed in on 'Barbenheimer' trend

How brands like Swiggy, Uber, Durex cashed in on 'Barbenheimer' trend

Brands did not leave any stone unturned as well and cashed in on the Barbenheimer trend. From Swiggy to Blinkit and Durex to Uber, companies hopped on to the trends bandwagon with oodles of creativity up their sleeves.

July 21, 2023 / 16:42 IST
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Barbenheimer
From Swiggy to Blinkit and Durex to Uber, companies hopped on to the trends bandwagon with oodles of creativity up their sleeves. (Image: @Vinithasree3/Twitter)

It would be an understatement to say that Barbie and Oppenheimer have created a buzz among the masses. Both the movies had massive openings at the box office on the first day and garnered rave reviews. Fans absolutely couldn’t keep calm and the clash of Greta Gerwig and Christopher Nolan’s ventures added so much to the excitement. Soon the monicker “Barbenheimer” started trending online.

From restaurants opting for Barbie-themed food to all-pink parties, we have seen it all. Meanwhile, Oppenheimer star Cillian Murphy said that he read the Bhagavad Gita while preparing for the film and bowled over his fans.

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Brands did not leave any stone unturned as well and cashed in on the Barbenheimer trend. From Swiggy to Blinkit and Durex to Uber, companies hopped on to the trends bandwagon with oodles of creativity up their sleeves.

Durex