HomeNewsTrendsFeaturesThese hyper-designed, limited-edition watches may cheer you up during these dark times

These hyper-designed, limited-edition watches may cheer you up during these dark times

The watch industry has begun launching new timepieces or pushing the ones they had launched earlier this year.

July 25, 2020 / 08:47 IST
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The global luxury industry is limping back to some sort of normalcy, much of it ephemeral at the moment, without any roadmap about when the pandemic will end.

The watch industry has begun launching new timepieces or pushing the ones they had launched earlier this year. The sales are, right now, online and most watch brands have augmented their digital presence as there are no signs of people returning to the stores. In India, the hope is to leverage the festival and wedding seasons that will begin in September, however, truncated they may be.

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The luxury brand is selective about what it puts out, which is why it launches only 800 timepieces across all its collections every year.