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The mainstreaming of cuss words

Common in interactions between fathers and daughters, mothers and sons, sisters and brothers and friends and foes, expletives have been mainstreamed and given the status of gentle ribbing.

January 16, 2022 / 09:16 IST
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At the end of the popular HBO series Succession, Siobhan “Shiv” Roy sums up the thwarted ambitions of the siblings against their father Logan Roy with the words “Mum f***** us.” The three words reflect the anguish of everyone who’s ever tried to cross swords with the all-powerful media tycoon. But they also sum up the normalisation of what would have once been considered foul and profane language.

That the show, which is littered with four, and worse five, six, seven-letter words, just won a series of awards at the 2022 Golden Globes, gives the stamp of approval to language which was once considered the domain of the streets and bars. Shiv’s colourful words, as indeed those of all the other characters in the series, are uttered with utter disregard for time, place or person. In fact, Logan Roy and his youngest son Roman seem to use “f**k off” almost as a kind of closing pleasantries, instead of the more normal see you or a bye or even a get to work.

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Mind you, these are men and women in powerful boardrooms, the very acme of civilized society.

Common in interaction between fathers and daughters, mothers and sons, sisters and brothers and friends and foes, expletives have been mainstreamed and given the honourable status of gentle ribbing. Bollywood and its recent imitations for over the top (OTT) platforms still reserve the MCs and BCs for gangsters and the underworld in general. But no such false modesty pervades popular series on Netflix or HBO or Amazon Prime. And to think there was a time when the Motion Picture Association in the US forbade any profanity in films leading to a minor kerfuffle when Rhett Butler spoke that memorable line “Frankly my dear, I don’t give a damn” in Gone With the Wind.