Placing the Power of Job Search in the Hands of the Job Seeker

Current job search alternatives in India are largely restricting, with largely paid job postings available online, while vital company information is unavailable, and opportunities being spread out across a number of platforms. Given this situation, most job seekers upload their resume and hope to be contacted directly by recruiters. With Indeed’s holistic job search solution (universal search, reviews, job alerts, search filters, resume upload and more) Indian job seekers can finally take charge and find work that matters to them.

We launched our new brand campaign aiming to connect job seekers with relevant work opportunities. The campaign seeks to garner the attention of new job seekers and introduce the brand to them through targeted advertisements that meet their requirements. With the new creatives, that build on the theme of India, Let's Get to Work, our goal is to continue to create awareness among job seekers while strengthening the brand’s connection with its audience through emotional messaging that strongly ties back to product benefits.

The campaign’s key message centres on envisioning a new India which is marching forward towards employment. Having observed the Indian labour market scenario, we understand the unique perspective and requirements of Indian job seekers and offers customised solutions to help India get to work.

The advertisements have been launched on television and are embedded in videos that job seekers choose to watch various digital platforms such as blogging sites, digital channels, online streaming channels, and so on. With this campaign, Indeed showcases how job search for Indians can be seamless and user-friendly with timely and hyperlocal search options.