HomeNewsTrendsFeaturesHere’s why normalising the conversation around periods is essential in today’s day and age

Here’s why normalising the conversation around periods is essential in today’s day and age

With Period of Pride, we aim to normalize conversations about periods, to ensure that she doesn’t miss out on her basic right to education and a bright future.

February 17, 2021 / 17:57 IST

The topic of menstruation has always been surrounded by taboos and myths. Period, to many, means disgust, shame and a source of embarrassment. Whereas it should actually mean strength, pride and a source of empowerment.

But how is the latter possible without basic knowledge or open discussions on the topic? How is the latter possible in a country where 1 out of 5 girls drop out of school as they have no clue what to do when they get their first period? How the latter possible if basic menstrual hygiene is seen as a waste of money and the last thing to spend on, even after fairness creams and cosmetics?

With Period of Pride, we aim to bring periods and Menstrual Hygiene Management (MHM) to the forefront. The challenge today is intensified due to the lack of knowledge about periods and how to manage them in a hygienic way. This lack of awareness and the lack of acceptance of Periods as a natural biological process, rather than something that is dirty and repulsive, is what we aim to conquer. This is the singular driving force and purpose behind the collaboration between Network18 and P&G Whisper.

With Period of Pride, we aim to normalize conversations about periods. It is imperative to have an open and free discussion about periods with every girl in our country - to ensure that she doesn’t miss out on her basic right to education and a bright future. It is also critical that we get boys and men into this conversation right from the start, so that we can change the culture of shame and bullying surrounding periods.