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A Quest to Invest: Asking the right questions with Avendus Wealth Management

Disciplined investing is important, just like a team of 11 bowlers or 11 batsmen can’t win you a match.

April 09, 2021 / 09:53 IST

Does your money work as hard as you? Is your financial portfolio healthy and on track to provide for your financial goals? Financial wellness can be maximized if you can plan ahead, have access to knowledge and new ideas, the perseverance to see through those plans, all while staying nimble in the face of untoward events.

Asking the right questions

To truly construct and manage a hardworking, healthy financial portfolio, every investor must first ask some pertinent questions to themselves


  1. Is my current asset allocation a conscious decision based on my goals and risk appetite? Is my portfolio optimally diversified?

No asset class is consistently the best performer. Disciplined investing is important, just like a team of 11 bowlers or 11 batsmen can’t win you a match. A balance needs to be struck between diversification and concentration. Diversification should be meaningful and the ‘stars’ in your portfolio need a chance to shine.

  1. Have I selected the right fund managers and investment products suited to my goals?

Working with the right fund managers can significantly change the risk-return profile of your portfolio. This requires careful due diligence at the time of investment. Similarly, choose products that suit your specific return, risk and liquidity requirements.

  1. Am I able to draw out money whenever required?

One must be careful not to lock up a major portion of one’s portfolio in long tenure, close-ended funds or asset classes that are illiquid. Emergency funds should be parked in highly liquid investments, to cover for any untoward expenses or losses.

  1. Are my investments tax and cost efficient? Have I picked the most tax-efficient investments? Are the fund managers in my portfolio motivated to outperform?

Are the funds in your portfolio needlessly expensive? Returns are often eroded due to high costs (fees as well as taxes) that compound over time. Performance costs need to be viewed as incentives for the fund manager. Though counterintuitive, sometimes performance fees may lead to higher net returns.

  1. Do I have winning ideas in my portfolio for the extra zing?

Significant wealth can be created by investing early in ideas that have the potential to become huge over time. Identifying these ideas and gaining access to them, becomes key in this case. More and more disruptive ideas are coming up in the private market or alternatives space, which are generally less correlated with markets, and provide a natural diversification. Yet, it is not an easy path to tread. One needs expertise to sift through an enormous amount of data and the requisite experience to make the right call.

  1. Is my portfolio braced for rough market conditions?

Large capital losses caused by market routs require an even larger subsequent profit for the portfolio to recover fully. Frequent portfolio reviews, or periodic “health checkups” of your portfolio, entailing in-depth drill down into underlying securities can substantially mitigate risks.

Avendus Wealth Management (AWM) has been helping their clients navigate the above questions, in the bid to enhance their financial portfolios for the last one decade.

The parent company, Avendus Capital started its operations in Mumbai in 1999 (as Coolstartups.com), and quickly pivoted to an investment bank in 2000. As India's financial and capital markets evolved, Avendus transformed into a full-services financial services firm, offering asset management, credit solutions and wealth management services, in addition to investment banking. Today, backed by American global private equity giant Kohlberg Kravis Roberts (KKR), Avendus has a presence in 10 cities across India, the US, UK and Singapore.