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India would like to be your friend

Last year, the Public Diplomacy division of the Ministry of External Affairs (MEA) began an experiment. Joint Secretary Navdeep Suri describes his motives thus: "It was partly recognition that most of the work we were doing was, subconsciously, aimed at 'People Like Us'.

May 18, 2011 / 13:28 IST
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By: Peter Griffin/Forbes India

Indian diplomacy goes social Last year, the Public Diplomacy division of the Ministry of External Affairs (MEA) began an experiment. Joint Secretary Navdeep Suri describes his motives thus: "It was partly recognition that most of the work we were doing was, subconsciously, aimed at 'People Like Us'. Whether it
first published: May 17, 2011 03:35 pm

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