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Akshay Kumar's blockbuster premiere of 'Laxmii' mirrors ground reality of entertainment business in India

The film, which also features Sharad Kelkar and Kiara Advani in key roles, didn't get any support from the critics, but it received a good response from audience first on OTT channel and now on satellite premiere

April 04, 2021 / 08:40 IST
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This is how you silence the detractors!

Akshay Kumar and his team are pretty much having the final laugh, with the satellite premiere of Laxmii turning out to be true blue blockbuster. For a film that was panned by one and all when it saw straight-to-OTT release on Disney+Hotstar last year, the response that the horror-comedy has seen on its Star Gold premiere has not just turned out to be fantabulous but also historic in all ways.

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Here are some of the facts that bring it all in perspective. For starters, the film that aired on March 21 has garnered - hold your breath - 63 million viewers from across the country. This is by means of 2.5 crores+ impressions (which is basically the number of TV sets on which the film was played) that it gathered on the evening of its arrival. By achieving this feat, the film is now the biggest Bollywood opener ever on the satellite medium as it has left behind biggies like Salman Khan's Prem Ratan Dhan Payo and Bajrangi Bhaijaan and Akshay's own Housefull 4.

The only film which saw a (slightly) better response on its satellite premiere was Baahubali: The Conclusion, which had managed a little over 2.60 crores impressions. While that film was a bonafide all-time blockbuster on its theatrical release and was riding on all around popularity base that it had already gained, same was the case with Prem Ratan Dhan Payo, Bajrangi Bhaijaan and Housefull 4, which were huge box office grossers already. However, what makes the numbers fetched by Laxmii all the more exciting is the fact that it has put an end to all the loose talks.