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2022 Dadasaheb Phalke Award: Asha Parekh was once the talisman for box-office success

As filmmakers gave up the weightier themes of 1950s Hindi cinema to escape into the open countryside in the 1960s, Asha Parekh’s bubbly charm was the perfect fit for the breezier storylines of the period.

October 01, 2022 / 12:21 IST
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Between 1963 and 1972, the Asha Parekh phenomenon was nothing short of a juggernaut—she delivered box-office hit after hit.

It is a happy time for Asha Parekh. Not only is the yesteryear actor the latest recipient of the Dadasaheb Phalke Award, but Parekh will also turn 80 on October 2. Although she last appeared in films in the mid-1990s, Parekh was once the talisman for box-office success. That she is receiving India’s highest award for cinema ahead of many of her peers (Waheeda Rehman, Vyjayanthimala), says something about her legacy.

Critics would say that Parekh’s body of work does not have an eternal quality to it, but she made up for it with a string of blockbusters. Think of the period between 1963 and 1972 and the Parekh phenomenon was nothing short of a juggernaut. Starring in a bunch of commercially successful films – Phir Wohi Dil Laya Hoon (1963), Ziddi (1964), Mere Sanam (1965), Upkaar (1967), Chirag (1969), Aaya Saawan Jhoom Ke (1969), Aan Milo Sajna (1970), Samadhi (1972) – Parekh stacked up her legacy with sheer quantity.

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In 1966 alone she delivered four hits with Teesri Manzil, Aaye Din Bahaar Ke, Love In Tokyo and Do Badan. She almost repeated this in 1971 when three of her films – Kati Patang, Mera Gaon Mera Desh and Caravan – met with great success. Be it Dharmendra, Joy Mukherji, Biswajeet, Manoj Kumar, Jeetendra or Rajesh Khanna, Parekh romanced nearly every leading man of the period. That her autobiography is called The Hit Girl is testament to her terrific ride at the box-office.

Her detractors may also point to her not having a memorable character – à la Rosie (Waheeda Rehman, Guide) or Basanti (Hema Malini, Sholay) – in any of her big films, but this is a classic case of highbrow snobbery. Many sacrifice a lifetime wanting to be the flavour of the season. That Parekh was very much in favour with audiences for nearly a decade, deserves applause of the most generous kind.