HomeNewsTrendsCurrent AffairsIndian student at Stanford says Tim Cook called Apple iPad pro ad 'major fumble', then clarifies it was a 'joke'

Indian student at Stanford says Tim Cook called Apple iPad pro ad 'major fumble', then clarifies it was a 'joke'

The Indian student initially claimed that Tim Cook called the iPad Pro advertisement a 'major fumble' but went on to clarify in comments hours later that the post was a 'joke'.

May 16, 2024 / 17:05 IST
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A Stanford University student kicked up a storm after he claimed that Apple CEO Tim Cook has criticised the company's latest iPad Pro advertisement, denouncing it as a "major fumble" in response to the widespread backlash it faced last week. Indian student Shaurya Sinha unexpectedly met Cook on a hike and tweeted a picture with him along with his two friends.

He claimed that Cook called the advertisement a "major fumble" but went on to clarify in comments hours later after Indian media houses picked up the quote claiming Cook actually made the comments.

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"Met the one and only Tim Cook on a dish hike run at Stanford. Asked him about the new Apple iPad campaign and here’s what he said: yeah twas a major fumble," Sinha initially wrote, around 12 hours back. He also praised Cook, adding, "He was high key super sweet and I'd never wanna disrespect him."
Now, about two hours ago, in the same comment thread, he clarified that Cook actually never made the comments, and in fact, he never even asked him about the ad or the controversy.

"Wait on a super real note - this post was a joke. I meant to say I’d never disrespect him by asking about a huge controversy like the iPad ad to his face. Why is this becoming news in my country. Tim would never use the word fumble," he wrote in the comments.
The iPad Pro controversy erupted following a social media uproar over the ad's tone-deaf portrayal, particularly its depiction of a hydraulic press crushing artistic tools, art supplies and instruments.

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Apple's advertisement for the iPad Pro aimed to highlight the device's sleek design and versatile capabilities, showcasing features like streaming, gaming, and music. However, the campaign faced a barrage of criticism for a specific scene where a hydraulic press obliterated art supplies, gramophones, guitar, gaming console, speakers, sculptures and other creative tools sparking accusations of insensitivity and fostering the perception that technology stifles creativity.

A trumpet was the first thing to be crushed and then the compressor goes on to flatten a row of paint cans. Then came the grand piano. When the hydraulic press crushed everything, including popping the eye out of a ball-shaped emoji, it rose to reveal the brand new and the sleekest iPad Pro.