The standoff between broadcasters and advertising agencies over the last few days has ended following a decision reached late last night. Representatives of both the IBF and AAAI arrived at a mutual solution on the net billing issue.
As a result, advertisers' ads will be back on air starting Friday, May 3, 2013. Broadcasters, who were slapped with tax notices on account of non-deduction of TDS on agency commission, had stopped airing advertisments starting May 1 as advertising agencies did not agree to their proposal to move to net billing.Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
