58% in India prefer straight forward ads

Did you know that 58% in India prefer straight forward for online and mobile ads.

According to a survey conducted by the IPSOS, a market research company, while 58% prefer straight forward ads over funny ones online and their mobile devices, we don’t think it has anything to do with how great someone’s sense of humour is – or is not. When online and on mobile, everything is fast. Read email, respond, read, respond, search, play a game, text, read an article, send an email, text, read an ad, find a restaurant, read another ad, make an occasional phone call-all in just a matter of minutes. So maybe in the hurried context of online and mobile ads, recipients just want to get through it, with just the information they need.
Still, 42% prefer ads that make them laugh. So, marketers, is there a way to please 100% of your ads readers by being both straight forward and funny? A challenge, indeed! About Ipsos:
Ipsos is the world's third largest market research company. With a presence in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.