It will be difficult to quantify the actual gains anyway.
In the video, the patriarch of a family tells his friend that his daughter has always been incapable of communicating effectively and that educating her went to “waste”.
Hundreds of Twitter users lauded the Surf Excel ad for conveying a beautiful message on communal harmony and the true essence of India, which lies unity in diversity
Watch the interview of Senthil Kumar, CCO at JWT India, Arun Iyer, CCO at Lowe Lintas and Sukesh Nayak, ECD at Ogilvy Mumbai to CNBC-TV18‘s Anant Rangaswami where they spoke about the way women are portrayed in advertising in India today.
Watch JWT‘s Matt Eastwood and Senthil Kumar in conversation with CNBC-TV18‘s Anant Rangaswami on Storyboard where the spoke about the road ahead for the agency.
Find how Go Cheese came up with awesome new flavours for their cheese and an exclusive look at Aegon Life Insurance's new campaign.
On Storyboard this week watch two women, Shereen Daver and Bindu Sethi from J Walter Thompson, speak about the female tribe and their agency's global study on women behaviour. Also on the show R Balki talks about what he misses and does not miss about the advertising business.
In this episode, Storyboard speaks to Mainardo De Nardis, CEO of OMD Worldwide about how his agency is dealing with the complexities of advertising and media business today.
Watch the interview of Martin Sorrell, Founder &CEO of WPP with Shibani Gharat on CNBC-TV18, in which he shared his views on the domino effect of Brexit and his experience at Cannes Lions 2016.
Watch Piyush Pandey on what it will take for the advertising industry to be recognized as an industry. Storyboard also speaks to Ashish Bhasin , Chairman and CEO, Dentsu Aegis Network, South Asia on how the network is finally making waves in India.
Watch the interview of Sachin Tendulkar on CNBC-TV18's special show Storyboard where he shared his views on Aviva's new "Early Starters Campaign."
Watch how marketers are coping with changing media and marketing dynamics and find why Fevicol advertisements are so entertaining and much more on CNBC-TV18's special show Storyboard.
Storyboard speaks to Rudratej Singh, President, Royal Enfield on their new bike and their unusual marketing strategy. Also Hidesign's founder and CEO Dilip Kapur shares his view on how the brand is attempting to make a mark in the challenging luxury market and Cadbury's new Valentine's day campaign.
Watch Zenith Optimedia reveals a few key mobile marketing trends to watch out for.
Watch accompanying videos of Storyboard which focuses on what is happening in advertising in Kolkata.
One of the themes that emerged at the 62nd International Festival of Creativity was of disruptive innovation of existing categories of creativity of technology and communication. It was also the topic at a panel discussion put together by MSLGroup. Here‘s what panelists had to say about what drives disruptive innovation.
Watch accompanying video of an exclusive preview of Micromax's ad for their LED television and Pepsi's film made from outer space.
In an interview to CNBC-TV18, Maurice Levy, Chairman & CEO of Publicis Groupe spoke about his experience at Cannes Lions and how digitalisation will transform the advertising world.
Watch an exclusive preview of Axis Bank and Flipkart's new TV commercial.
Take a look at the winning entries of Crash the Pepsi IPL and watch TVC shoot of Urban Ladder.
Youtube released the list of the top ads for the quarter ending March. Given that the ICC Cricket World Cup was the big event of the quarter it is not surprising to note that ads that were released during and around the tournament dominate that list. Watch the top five in descending order.
Storyboard's Anant Rangaswami spoke to Sir John Hegarty, Co-Founder of BBH. Sir Hegarty was in India to attend a conference on creativity.
Watch the interview of GREY Group's Chief Creative Officer Tor Myhren, and Global Strategic Planning Director Suresh Nair with Storyboard's Anant Rangaswami.
Aviva's new product - Extra Cover stars Sachin Tendulkar. Watch the accompanying video to see how the master blaster preps up.
Storyboard on the sets of 7up's Nimbooz Masala Soda which stars actor Anushka Sharma. Watch the accompanying video to see what happened on the sets.