Indian consumers prefer smartphone audio quality over cameras: CMR report

There are various factors involved in choosing a smartphone, including camera, chipset, battery, design, etc. And, while you might think camera, battery, and chipset are the primary factors driving these choices, it is not the case; at least that is what one research firm suggests.

According to a new study by CyberMedia Research (CMR), Indian consumers prioritise audio quality as a key purchase driver while buying a smartphone, ahead of camera and battery. Across all parameters, one in every four Indians has stated audio quality as the most important factor driving their decision.

CMR suggests that this is the first time ever consumers are more concerned about ‘audio quality’, possibly driven by the additional time users are spending at home, seeking a more immersive entertainment experience.

Satya Mohanty, Head-Industry Consulting Group, CMR, said, “Given the advancements in smartphone camera and battery, I believe consumers are mostly satisfied with industry-leading innovations therein. On the other hand, in the current homebound economy, consumers are getting more aware and paying more heed to audio quality. As such, they are putting it on priority for the neo normal, from a communication and content consumption point of view.”