Google began removing the apps of 10 companies in India on Friday, including some popular matrimony apps such as Bharat Matrimony, in a dispute over service fee payments in one of the company's fastest growing markets.
Indian startups have for years been protesting against many of the U.S. giant's practices, including its in-app fee charges. Google says its fees help develop and promote the Android and the Play Store app ecosystem.
On Friday, India's Matrimony.com matchmaking apps Bharat Matrimony, Christian Matrimony, Muslim Matrimony and Jodii were removed from Google's Play Store, its founder Murugavel Janakiraman told Reuters.
It's a "dark day" for India's internet, he said. "Our apps are getting deleted one by one. It literally means all the top matrimony services will be deleted."
Matrimonial apps and websites have been growing in popularity in India as younger people shun traditional matchmaking by parents.
Matrimony.com's Bharat Matrimony app had been downloaded more than 50 million times, Janakiraman said. The company said it has more than 40 million customers.
The dispute centres on efforts by some Indian startups to stop Google from imposing a fee of 11% to 26% on in-app payments, after the country's antitrust authorities ordered it to dismantle an earlier system of charging 15% to 30%.
But Google effectively received a go-ahead to charge the fee or remove apps after two court decisions in January and February, one by the Supreme Court.
The unit of Alphabet Inc sent notices on Friday of Play Store violations to Matrimony.com and Info Edge, which runs a similar app, Jeevansathi.
Matrimony.com shares fell as much as 2.7% initially but closed up 2.2% on Friday, while Info Edge dropped 1.5% before paring losses.
Info Edge founder Sanjeev Bikhchandani said it had cleared all pending Google invoices in a timely manner and was compliant with its policies, adding he continued to have discussions with Google. None of his company's apps had so far been taken down despite the notice from Google, he added.
In a blog post, Google said 10 Indian companies had chosen for an extended period of time not to pay for the "immense value they receive on Google Play". It did not identify the firms.
"For years, no court or regulator has denied Google Play's right to charge," the company said.
Google said allowing some developers "to get differential treatment from the vast majority of developers who are paying their fair share creates an uneven playing field."
Google dominates the Indian market as 94% of phones are based on its Android platform.
Just 3% of the more than 200,000 Indian developers who use the Google Play platform are required to pay any service fee, Google said.
In 2020, Google briefly removed popular Indian payments app Paytm from its Play Store citing some policy violations. The move led to the company's founder and the wider startup industry joining together to challenge Google by launching their own app stores and filing legal cases.
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