D2C startup The Ayurveda Experience raises $27-million funding led by Jungle Ventures

Direct-to-consumer (D2C) brand The Ayurveda Experience (TAE) on March 8 said it raised $27 million in a series C round led by Jungle Ventures, a Singapore-based VC firm, at a time when growth and late-stage funding deals in Indian startup ecosystem are few and far.

In a statement, the e-commerce company said that it plans to use the new funds to deepen its brand presence and recognition in existing markets, ramp up customer engagement on its platform, invest into product research and development, and scale new avenues for distribution.

Founded by Rishabh Chopra in 2010, TAE operates in the cross-border, D2C space in the Fast Moving Consumer Goods (FMCG), Beauty, and Personal Care industry. It owns four lines of beauty and health products - iYURA, Ajara, A Modernica Naturalist, and Ayuttva, which it manufactures, sells and distributes on its platform, as well as a range of services including consultation, content, webinars, and courses on Ayurveda.

“...Significant investment will be channeled into innovative content and technologies for enhancing user engagement across our platform and driving innovations across the supply chain. We are focused towards optimising the fundamentals of the business with a long-term view to build a sturdy, sustainable business. We thank all our new and existing partners for supporting us in our journey,” said Chopra, who is also the chief executive officer (CEO) of The Ayurveda Experience.