Opera launches Tribute; to solve mobile app-tracking dilemma

In response to the growing concern around consumer tracking by mobile apps, Opera Software has announced the launch of App-Tribute, a privacy-friendly solution that allows mobile publishers and advertisers to receive critical marketing and analytics data without taking sensitive data elements, such as unique device identifiers, cookies or MAC addresses. App-Tribute’s technology works for app-based advertising campaigns and enables cost-per-click (CPC), cost-per-download (CPM), cost-per-install (CPI) and cost-per-mille or 1000 impressions (CPM) promotions. It works across all ad formats, including banners, interstitials and within rich-media creative and is available for iOS and Android devices. Click here for full story