According to the Google IPSOS report on mobile behaviour, 46 percent of smartphone users in India are using their devices to look up directions, or just simply explore maps. Today, mobile phones have become more than just a device for making and receiving calls; they have transformed into multi-utility devices – for entertainment, instant messaging, on-the-go social networking, and more. Unlike most content, which is ‘fed’ to users, Google Maps engages consumers to create maps, which are then used by more users.Google Map Maker has enabled users to map thousands of cities in India. The product was created with the insight that users are one of the best sources for maps data, with thousands of edits made in a day. Reflecting our users’ passion, schools, roads and religious establishments have seen the highest number of edits from 2007 till date, with Bengaluru, Hyderabad, Mumbai and Delhi showing the highest level of contribution on Google Maps. India is also one of the fastest growing Google Mobile Maps (GMM) countries in the world. Click here for full story
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