There’s no doubt in my mind that iTunes will change the way we in India buy, sell and listen to music. Apple’s desktop software and mobile devices aren’t used by a huge number of people, and those who are used to pirating everything they want will probably see no reason to stop, but the real opportunity lies in bringing legal, hassle-free content to people who have never been able to enjoy the full potential of their media and gadgets. There are a few other options, most notably Flipkart’s Flyte digital MP3 store and a handful of smaller players, but let’s be honest here: the main competition for Apple in India is of course piracy. Click here for full story
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