HomeNewsTechnologyApple's softer side emerges under CEO Cook

Apple's softer side emerges under CEO Cook

"Those jobs aren't coming back." That's what Steve Jobs reportedly told President Obama when asked at a dinner in early 2011 whether Apple would ...

December 08, 2012 / 10:05 IST
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"Those jobs aren't coming back." That's what Steve Jobs reportedly told President Obama when asked at a dinner in early 2011 whether Apple would consider moving some of its manufacturing from China to the United States.Jobs' successor, CEO Tim Cook, might have another response for Obama: Yes, we can.Though the metal edges of its PCs and mobile devices are as sharp and severe as ever, Apple is emerging under Cook's leadership as a kinder corporate citizen. Cook's announcement this week that the company is moving the production of one of its Mac computer lines to the U.S. is just the latest step in a softening of the company's image following the October 2011 death of CEO and co-founder Jobs. Click here for full story

first published: Dec 8, 2012 09:56 am

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