HomeNewsTechnologyFacebook tests 'View Tags' cookie ad-tracking feature

Facebook tests 'View Tags' cookie ad-tracking feature

Facebook is using a new feature called 'View Tags' that drops cookies to help advertisers track who saw what ad.

November 23, 2012 / 11:30 IST
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Facebook is testing yet another feature that might elicit mixed reactions by its users. TechCrunch has reported that Facebook is using a new feature called ‘View Tags’ that allows advertisers to drop cookies and on people who see their Facebook ads and track if they buy something later. Click here for full story

first published: Nov 23, 2012 11:24 am

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