Tools to protect your web search privacy

Some search engines log personally identifiable information (PII) such as location, IP addresses, digital identity, and other data to make the search results more relevant to the user, to display contextual advertising, or even to protect against fraud. They also track user activity and attempt to understand users’ behaviour on the web. Tracking by search engines may provide customised search results and help a user find the relevant content faster, it may also cloud the search results with the same information. While the quest for online anonymity and by extension, privacy, have essentially had to be traded off with convenience, there are different levels at which netizens may be able to guard their privacy online. Here is a quick list of some tools or services to ensure your privacy while conducting web searches. Click here for full story