DDB technology: A single platform for TV, Internet and cloud

Today, we are pacing into the digital world with newer generation of computing and mobile devices that are being launched with each passing day. The television platform has also been evolving, with the likes of the Google TV, Samsung Smart TV, and the new Amkette EvoTV, to name a few. In India, DDB Foundation launched the DDB technology, last month. The DDB Technology is here to completely change the way we have been interacting with our television sets. It is trying to transform this single platform into offering Indian users multiple benefits, ranging from the usual TV entertainment to cloud computing and also supports direct digital transmission. Read on to know all about the DDB technology. <strong>What is DDB Technology? The DDB platform can be termed as an advanced TV operating platform. It is the result of a collaboration of seven industry giants – the semiconductor company STMicroelectronics, audio-video technology firm Faroudja, software and application maker Irdeto, cloud computing brand Nivio, sound technology company Strata, Videocon d2h and Philips. These industry giants together help bring to users advanced multiple functions on a single TV platform. It  promises an audio-visual experience that has never been experienced before. It also adds in cloud computing for saving your files. Then, you can browse through websites and indulge in the current fad of social networks. It can convert 2D channels into life-like 3D quality, negating the need for multiple devices. Click here for full story