Facebook, the social networking site, is probably not the first place that comes to mind when contemplating new career opportunities. But Monster.com, the career search website, hopes to change that with BeKnown, a professional networking app that allows users to build their professional identities within Facebook."People are spending so much of their time on Facebook and at the same time companies are trying to find creative and productive tools to connect with potential talent," said Tom Chevalier, global product manager for Monster Worldwide. With BeKnown jobs are displayed based on a user's work experience and network connections. When the app identifies a potential job the user can state their interest, which is relayed to the employer using information from the profile. Within the app users can earn badges, or visual emblems, based on their work experiences, accomplishments and strengths from the site or from colleagues to serve as aids for recruiters to highlight their accomplishments.
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