Mysore Sales International Limited (MSIL), a Karnataka government enterprise, is going aggressive with public tour packages, offering customers the option to pay in EMIs.
Karnataka’s large and medium industries MB Patil on January 8 unveiled a range of travel packages. MSIL has also introduced an EMI scheme, coupled with a lucky draw, to reduce financial barriers for middle and lower-middle-class families who wish to travel abroad.
Customers can pay for fixed-destination packages in instalments and selected winners of the lucky draw will have their remaining EMIs waived, allowing them to travel for free, Patil said.
"Government employees can benefit from a separate scheme that allows a 50 percent upfront payment, with the balance cleared post-travel. Group travel packages will accommodate 100 visitors in each batch," he said.
“Leveraging its extensive experience and trusted reputation in conducting study tours exclusively for government officials over the past two decades, MSIL is committed to making quality travel accessible to middle- and lower-middle-class families.”
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Patil said MSIL's offerings combine affordability with quality, ensuring safety, comfort and reliability for the public.
Managing director Manoj Kumar told Moneycontrol that MSIL will soon introduce end-to-end online booking for package tours. "At present, people can contact our helpline numbers to avail of the tour packages," Kumar said.
Another initiative is the so-called kitchen concept which promises homely, hygienic food for group travellers. "MSIL’s reputation as a government enterprise ensures trust and reliability, making it a preferred choice for Indian families,” Patil said.
For travellers, especially senior citizens, MSIL offers a door-to-door service, including pick-up and drop-off at their residences. Each trip is accompanied by an MSIL attendant who provides continuous care and support.
MSIL’s tourism packages, managed by its tours and travels division, include religious destinations such as Kashi, Ayodhya, Puri, and Adi Kailasa, along with several historical sites.
Upcoming packages to Adi Kailasa and Varanasi are planned for September, primarily targeting offline customers.
International destinations such as Dubai, Singapore, Vietnam, Sri Lanka, Nepal, Thailand, and European countries are also part of the offerings.
“For the lower-middle-class segment, MSIL has launched train-cum-road packages combining train and local bus travel, with included homely meals. For instance, a 15–18-day North India tour costs under Rs 20,000 per person,” a statement said.
MSIL is also planning eco-tourism, coastal tourism, and student-specific packages, prioritising safety and quality. For customer convenience, MSIL has set up a 24/7 helpline (080-45888882, 9353645921) and a WhatsApp contact facility, managed by a dedicated team.
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