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Fit to Lead | 5ire's Prateek Dwivedi: Motivation fizzles but discipline carries the day

"No one sees the results of discipline in a day, but it always shows through in the results at the end. And every day is a chance to add that extra 0.01 to your routine."

May 22, 2022 / 07:18 IST
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Prateek Dwivedi, co-founder and chief marketing officer, 5ire.

Note to readers: Fit to lead is a series of interviews with business leaders on their approach to fitness, leadership and navigating the new normal.

Lockdown and the pandemic were eventful for all of us, but particularly so for Prateek Dwivedi, the 31-year-old co-founder and chief marketing officer of 5ire, a blockchain startup.

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First, the vagabond entrepreneur and a staunch believer and investor in cryptocurrency, Dwivedi managed to beat the worst of the lockdown by moving to Mauritius in early March, where he could wake up and take a leisurely walk on the beach and live an almost normal life. “I sensed things were coming to a head, and the world was going to shut down. I was in Dubai then and got up and moved to Mauritius where I lived for four months,” Dwivedi said from his flat in Dubai’s Business Bay.

Second, after the first wave of lockdowns eased, he was talking to 5ire co-founder Pratik Gauri over a roadside chai in Gurugram, and the two conceptualized 5ire. “I firmly believe blockchain is the future and I had been thinking about ways to introduce sustainability to it. Gauri was also on the same page and that’s how we started 5ire,” he says.