Bull's Eye: Buy TV Today, Gitanjali Gems; Short BEML, ICICI

Bull's Eye, CNBC-TV18's popular game show, where market experts come together to dish out trading strategies for you to make your week more exciting and compete with each other to see whose portfolio is the strongest.

Remember these are midcap ideas not just for the day, but stocks that look attractive in the medium-term as well. This week, Aashish Tater of Fort Share Broking, Sharmila Joshi of Fairwealth Securities and Lancelot D Cunha of Sharyans Wealth Management battle it out for top honours Aashish Tater, Fort Share Broking Buy Educomp Solutions with target of Rs 165 and keep a stoploss at Rs 150. If you see the stock is under a bear attack with reasons given by players which is not justified. Edusmart, Educomp are separate entities and it’s not going to get consolidated. As far as concern of IFRS is there we do not feel that’s the right logic for a sell off in Educomp. The second rational that has been given by players where they feel that discounting of Edusmart is going to take a toll but its just a discounting and not the interest rate that needs to be paid. There is huge difference between what the market is seeing and what is actually happening. Buy TV Today with target of Rs 58 and keep a stoploss at Rs 50. We feel the entire media space is going to have very good fortune in days to come and its not a story of six months or 12 months but it could be a story for almost five to six years. In India the total valuation of media space is not even 10 billion when the population is 120 billion plus, so this huge gap but which will take time and the way media houses are being bought by large corporate’s I feel in the longer term this would be a sector for the fortune. Buy Suzlon Energy with target of Rs 21.50 and keep a stoploss at Rs 19. A technical call though fundamentally I am not so bullish on the stock. I am going long on Suzlon because of the last minute buying that we saw on the stock. Buy Power Grid with target of Rs 110 and keep a stoploss at Rs 100. We expect better numbers as well as new developments that have come into the company, we feel the stock would shift its base to the range of Rs 110-120 from current range of Rs 98-110. Thus one from a medium term perspective can expect 10-15% return from next six months perspective. I am going long on this particular stock for a target of close to Rs 110 closing stop of Rs 100. Disclaimer: He doesn't have holdings in any stocks discussed but may have recommended them to clients. _PAGEBREAK_ Sharmila Joshi, Fairwealth Securities Short Tata Steel with target of Rs 395 and keep a stoploss at Rs 405. Post the disappointing set of numbers on Friday the stock is likely to give up some gains. Even from a fundamental perspective it would be good to buy this stock closer to Rs 370 levels but today I am largely selling on the back of bad results for a day target of Rs 395. Short BEML with target of Rs 464 and keep a stoploss at Rs 478. Post the news that CBI had booked the BMHE for alleged criminal proceedings, fraud etc. we have also got news on Friday that Karnataka Police has frozen all BEML accounts and we have seen what this kind of news does to stock price. We have seen it in earlier cases and in recent history, so I am expecting a similar kind of price erosion on the BEML stock price. Buy Gitanjali Gems with target of Rs 317 and keep a stoploss at Rs 305. Numbers are expected on Monday. I am expecting a good set of numbers. Also their strategy of increased retail jewelry sell as well as the fact that there is looking for new geographies all the time and their franchise model has lessen the pressure on their working capital. Buy Chambal Fertiliser with target of Rs 72.50 and keep a stoploss at Rs 69.50. We have had a good set of numbers from Chambal Fertilizer. We have seen their KPO turn, vertical turn EBITDA positive. Also their SSP (Single Super Phosphate), is likely to get commissioned in June 2012 and also buzz from the fact that urea prices could be hiked very soon, so all three factors boarding well for Chambal fertilizer. I would buy this with a slightly longer term target of Rs 98 but for the day I buy it wit a target of Rs 72.50. Disclaimer: She has holdings in Tata Steel. _PAGEBREAK_ Lancelot D Cunha, Sharyans Wealth Management Buy Max India with target price of Rs 203 and keep a stoploss at Rs 191. Max India has been showing good volumes and has been moving up in spite of a falling market over the past few days. It has exhibited strong trend and also there is some news that it is looking to see its polypropylene business for an enterprise value of Rs 800 crore. The results of the company are expected on May 24 and I expect this buying may continue in anticipation of good results. Buy Dewan Housing with target of Rs 182 and keep a stoploss at Rs 171. In the past two days Dewan Housing has moved up from its recent low of Rs 163 on good volumes. I see this trend continuing in Dewan Housing. Dewan Housing recently came out with very good results with 63% growth in its profit after tax (PAT) to 93 crore for the quarter and we are seeing it trading at substantially below its book value. Its book value is Rs 186 for FY12 and Rs 220 for FY13. Given the strong loan growth and the fact that interest rates may come off from a long-term perspective also looks good. Short ICICI Bank with a target price of Rs 770 and keep a stoploss at Rs 815. I believe the stock has been falling for the last few days on the back of the exposure that it has in the overseas market especially in view of the uncertainty of Greece there is a lot of uncertainty as to what could be the outcome on ICICI Bank’s overseas portfolio and that is probably driving the stock down. Although fundamentally it seems to be good value, I expect a downward trend to continue for today.  Short Tata Steel with target price of Rs 372 and keep a stoploss at Rs 408. I believe Tata Steel came out with disappointing numbers because the profits from Europe were weak and on back of higher cost increases and this news along with global cues, which is also exhibiting weakness could drive the stock down on an intraday basis and I expect that volatility to take it down to its target price of Rs 372. Although I believe that in the long run, Tata Steel would be a good stock to accumulate at lower levels. Disclaimer: He doesn't have holdings in any stocks discussed but may have recommended them to clients.