Go long on Bata, Yes Bank, Sun TV, Tata Global: Kapur

In CNBC-TV18's popular show Bull's Eye, Ashish Kapur of Investshoppe shares his trading strategies for the day.

One can go long on Bata India with a target of Rs 950 and a stop loss at Rs 895. Bata which is a clear leader in the organized footwear industry also enjoys a very strong balance sheet with very robust free cash flows. The company is doing very well and is generating a lot of free cash from its operations. Along with that, the company enjoys a very strong brand image and has a very sound distribution network across various cities and towns of India. One may go long on Yes Bank. It continues to enjoy good traction both on its loans as well as deposits. The bank also enjoys a very good quality of assets. Going ahead with both focus on SME and the retail segment we expect margins to continue improving. Also increase in current account-saving account (CASA) ratio, going ahead, would help it sustain its NIMs. Given all that and given the fact that even after the run up it is still quoting at a reasonable valuation compared to some other private sector banks makes us bullish on the stock. One may go long on Sun TV Network with a target of Rs 445 and a stop loss at Rs 412. Sun TV enjoys a very strong position in the TV segment in the four southern states. The four southern states together constitute a very large portion of the total TV viewership in India. That makes us very bullish on the stock. The company has been doing very well and also would be a major gainer of the digitization process because they have the ability to charger per subscriber on its DTH business so given all that we feel that the going ahead would be very strong in this company and for the near-term the momentum remains positive. One may go long on Tata Global Beverage with a target of Rs 162 and a stop loss at Rs 151.50. Tata Global Beverage along with tea is present in various other beverages though the going can be a little tough in the near-term yet the company hopes to overcome all its obstacles by focusing more on new products and value added items. Given that and also the fact this stock is likely to remain in news on the back of the Tata Starbucks joint venture which is opening new outlets at a very rapid pace across India. We feel it is a good stock to go long on.