Tie-Mumbai's helps entrepreneurs connect on social media

Farha Khan                          

July 28, 2012, was the time to buckle up for an interesting one day workshop for entrepreneurs to get into social media. It took place in Orchid Hotel in Vile Parle east, from a stretch of 9:30 to 5:30.   The event started with the registration of various members and non-members for participating in the work shop which fetched people from students to highly experienced people handling different categories of business.  The workshop was begun by Pratik Gupta, Co-founder, FoxyMoron who talked about understanding the nature and use of popular social channels like linkedIn, twitter and facebook for the business. He also covered the basics of using these three, how these three functions differently and how one creates posts and searches for them on these. It was more of an introduction of these portals to people who were new to it and making people more familiar, to those who already knew and used it. The most interesting thing that he brought in peoples notice was the use of ‘hash tag’. He also gave some numeric representation about the number of people using it.  In the next session Suveer Bajaj Co-founder, FoxyMoron took over and guided participants in creating profiles. He focused mainly on facebook as no doubt it is the most used social networking site. He also guided people on how to use twitter and asked everyone to make an account and give a dummy post. Even lunch did not break the rhythm and every person was so curious and sociable, exploring each once company and introducing their qen. Past lunch came the most interactive session which was presented by Samit Malkani Creative Head, Jack in the Box Worldwide. He took the crowd to the creative side of social media by focusing on methods and design techniques for creating content for social media. He proved the importance of building a brand personality to the entrepreneurs. “Don’t bombard the users by sales promotion only…engage them by visual content, contest, and discussions etc,” he says. His presentation was so salable that any one would buy it and so was the case. Group activity The work shop went on after all the three speakers were done, with a tea break and ended with a group activity where the audiences were divided in different groups and were made to participate and select a brand, device a content strategy and  then apply the strategy that they learned in the previous sessions.  Overall a day that came with lots of learning for the participants. smementor@moneycontrol.com