The country's largest lender, the State Bank of India, on April 26 partnered with HCLSoftware, the software business unit of HCLTech, for the bank's digital transformation.
"As part of the five-year agreement, HCLSoftware will deploy the HCL Unica platform to enable SBI to digitally transform its customer interaction framework and provide hyper-personalized communication across the bank’s diverse digital marketing channels, while adhering to the Digital Personal Data Protection Act (DPDPA) and other stringent security requirements," the bank said in a press release.
HCL Unica, with its advanced Customer Data Platform, AI capabilities and comprehensive campaign management tools, would leverage real-time data to significantly improve SBI’s ability to engage with its customers. "It will help facilitate complex, multi-channel digital marketing campaigns, enhancing customer engagement precision and relevance," the release said
SBI's tech journey
The lender's chairman, Dinesh Khara, in a event in Mumbai in October 2023 said that the lender will launch the You Only Need One (YONO) 2.0 in nine months. "Of our 480 million customers, 70 million are on the YONO (platform). We have 10 million logins per day and Rs 1 trillion in assets. Ninety-seven per cent of the bank’s transactions are now non-branch," Khara said.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
