Embassy Group's hospitality arm Olive plans to roll out franchisee model by 2025

Bengaluru-based Olive by Embassy, the hospitality and co-living arm of Embassy Group, plans to roll out its franchisee business model by next calendar year, its co-founder and Chief Executive Officer (CEO) Kahraman Yigit told Moneycontrol.

"Currently, we have the tech-backed support system and the ability to manage properties remotely, which makes the franchisee model highly scalable. We are planning to include about one lakh keys by 2030 out of which about 30 per cent will be managed in-house and the rest will be franchisees," Yigit said. This will enable the company to foray into Tier-II and III cities and to expand its portfolio in India, he added.

The company is also looking at international brand partnerships amid its ambitious expansion plans. "We are in talks with large corporate houses for strategic tie-ups as local business operating partners. The idea is to bring international brands on the lines of the partnership between Embassy Group and We Work. The move will also allow us to tap into different segments in India," he said.

Olive has several verticals, such as Olive Life (co-living), Olive Hotel, Olive Zipp (express hotels) and Olive Villa (short-stay premium properties).