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Making the golden choice when investing in gold

With so many options available these days, it’s important to consider your asset allocation before investing in gold. What goals do you hope to achieve with gold allocation? Ask yourself this question to ensure that the gold in your portfolio serves a purpose.

October 22, 2022 / 08:09 IST
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If you are anything like me, you’d have received at least 20-30 notifications in the past week to invest in or buy gold through various methods. The festive season of Diwali and Dhanteras seems to be a season of selling gold.

The fact is whether it is digital gold through UPI apps or gold coins or even gold jewellery on e-commerce sites, buying gold has become incredibly simple.

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Keep in mind that I am saying “buying” and not investing in gold. We Indians have always believed that gold is an investment for the future. With Dhanteras, buying gold has become a ritual. However, what we rarely think about is the purpose.

According to legend, Dhanteras is about a heap of gold helping cause a distraction that saved a prince’s life. Gold is all about symbolism, in the case of Dhanteras. It’s auspicious because of what it helped achieve, not just for what it is. This principle applies to investments in the precious metal, not gold purchases.