Maruti foresees minimal cannibalistion between Fronx & Brezza

There will be ‘minimal’ cannibalisation between the Fronx (Rs 7.46 lakh, ex-showroom) and the Brezza, which was launched last year at a price tag of Rs. 7.99 lakh, as the consumer profiles of both the models are different, stated Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited.

“We believe the Fronx and the Brezza cater to two separate segments, but of course, there will be some sort of an overlap,” Srivastava said, adding, “I do believe that the Brezza is actually on the higher side in terms of price because it has a K15 engine. The Fronx is somewhere in between the middle of the price range.” He revealed that nearly 26,500 units of Fronx have been booked since its launch.

Srivastava feels that the entry-level SUV segment is a very competitive space and there are multiple brands in this space.  He also said that there was a high possibility that consumers looking to buy cars in the same category as a Fronx or a Brezza may ultimately settle for the Maruti models.

“I guess the Fronx will take market share from vehicles such as the (Kia) Sonet and the (Tata) Nexon because it’s in a category which is different from the Brezza in terms of design,” said Srivastava.