Shares of Senco Gold were locked in a 5 percent upper circuit at Rs 367 per share on July 7 after the company announced a robust business update for the April–June quarter (Q1FY26).
So far this year, the jewellery stock has declined by more than 30 percent, in stark contrast to the 7 percent rise recorded by the benchmark Nifty 50 index during the same period.
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In its Q1 business update, the company reported a 24 percent year-on-year (YoY) increase in retail revenue, while total revenue surged by 28 percent YoY. This growth was primarily driven by heightened consumer demand during regional festivals and the company’s continued emphasis on expanding its retail footprint.
As part of its aggressive growth strategy, Senco Gold inaugurated nine new showrooms during Q1FY26, raising its total jewellery store count to 179.
The quarter was also marked by a significant rise in domestic gold prices, which averaged between Rs 86,900 and Rs 1,01,000 per 10 grams. This reflects a 32 percent YoY increase and a 5 percent rise compared to the previous quarter.
This escalation in gold prices was attributed to global macroeconomic uncertainties, strong purchases by central banks, and other international market factors.
Looking ahead, Senco Gold remains on track to meet its annual target of launching 20 new showrooms by the end of FY26. The company is also exploring the franchisee route to accelerate the growth of its lifestyle and fashion jewellery brands — Sennes, Gossip, and Everlite. This strategy is expected to extend Senco’s reach and diversify its customer base across urban and semi-urban markets.
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