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Ruchir Sharma's move shows new-age wealth advisors adding heft

The rising AUM with newly-minted global wealth advisories shows that Family Offices like Rockefeller are punching above their weight. They are taking on the traditionally bigger rivals in wealth management, a new playing field is emerging for a more diverse range of advisors.

February 12, 2022 / 15:02 IST
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Ruchir Sharma (File image )

Having spent over 25 years at Morgan Stanley, Ruchir Sharma is embracing a re-birth in the world of financial advisory. He joins a global family office in a move that underscores what future of wealth management could look like. Call it wealth management 2.0. The pandemic has significantly advanced many timelines, and dispensing financial management services is one of them.

The Cloud has empowered smaller wealth advisories and family offices to rub shoulders with incumbent giants in wealth advisory, without having to spend on the technological infrastructure and computing power. This disruption also comes at a time when world over, we have seen an unprecedented consolidation of wealth. Recall the Hurun Global Richlist of 2021. You will remember that the total wealth of all billionaires the world over swelled by 32%, to $14.7 trillion. The Hurun Report chairman Rupert Hoogewerf said in March last year, that "despite the disruption caused by Covid-19, this year has seen the biggest wealth increase of the last decade".

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This mushrooming of billionaires has prompted many, including Rockefeller Capital Management (RCF), to now expand global footprint, and cater to the nouveau riche. What also helps RCF is that capital is flush, with the one of the world's largest hedge funds - Viking Global - backing the venture. Rockefeller Capital claims that by December, it had about $95 billion worth of client's capital as AUM. Not long ago, it wanted to raise roughly the same corpus over a period of five years. A fat AUM allows a globally diversified allocation, and with that comes the needs for diversely experienced advisors.

When asked last month, how will Rockefeller compete with the established behemoths, the National Field Director at Rockefeller Global Family Office told podcaster Mindy Diamond, "third-party service providers like Microsoft are making new age financial advisories more nimble". And they are not stopping at just being nimble. The low technological cost and access to research and data is democratising investment advisory business. A 2019 UBS-Campden Wealth report finds that more than two-third of the 360 family offices surveyed were established in 2000, or later. The age of multi-family offices has well and truly begun.