HomeNewsBusinessHow does Hero MotoCorp’s Vida V1 stack up against rivals?

How does Hero MotoCorp’s Vida V1 stack up against rivals?

The country’s biggest two-wheeler maker is late to enter the red-hot EV market. Can Vida V1 race ahead of the biggest rivals Ather Energy and Ola Electric’s scooters to repeat its ICE success? Read on

October 08, 2022 / 13:58 IST
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Hero Vida V1
Hero Vida V1

India’s largest two-wheeler manufacturer Hero MotoCorp has finally joined the electric-scooter race with the launch of Vida V1 on October 7, a development that will be keenly watched for its impact on the larger electric vehicle market.

Hero is up against its two biggest rivals—Ather Energy and Ola Electric—in the premium e-scooter space. It will be an interesting battle, as Hero owns a 34.8 percent stake in Ather, with another round of funding (Rs 420 crore) set to see the share go up by another 2 percent.

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The company knows it is a late entrant in a red-hot market and is looking to make a virtue of it. Its campaign is built around the idea that it’s better to take time to craft a wholesome product than be the first to launch an unfinished one. Hero is relying on its manufacturing experience to instil faith among customers. Will that be enough? Here’s how the scooter stacks up against the competition: