HomeNewsBusinessEarningsAdvertising cost high in Q1, to further go up: Adi Godrej

Advertising cost high in Q1, to further go up: Adi Godrej

Talking to CNBC-TV18 in an exclusive, Adi Godrej, managing director and chairman of Godrej Consumer, says that advertising and promotion cost for the company has risen sequentially and is likely to go up further in the coming quarters

July 25, 2011 / 13:55 IST
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Rising raw material cost has been eating into the earnings pie of most companies in the consumer segment. Many have tried to pass on the cost through rise in price of finished products. However, the Indian consumer is putting no halt to personal spending in this high-inflation era. This is evident by the growth curve that Godrej Consumer posted for the first quarter of the current fiscal. The company reported 54% growth in net profit buoyed by sales push and strategic acquisitions that eased pressure of high input cost. (Click here for the report on the financial results)


Talking to the media, Adi Godrej, managing director and chairman of Godrej Consumer, points out that domestic sales for the company was up 20% in the first quarter.
first published: Jul 25, 2011 10:14 am

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