Storyboard: India's first online Diwali

For most retailers across categories like electronics, apparel and jewellery, festive season accounts for around 10-25 percent of their annual sales. With consumer sentiment, which had been low for the last few years improving, this festive season is expected to see better demand than last but the big news is that this is also expected to be India’s first big online Diwali. According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), online sales are expected to touch Rs 10,000 crore mark growing by around 350 percent over last year. What are brick and mortal stores doing and how are they handling this challenge? Storyboard’s Pavni Mittal discusses this with Infinity Retail’s Ajit Joshi and Madhumita Dutta of Raymond.

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