Scorching heat to bring respite to Voltas AC sale

Cash crunch had reduced the sales for Voltas, but scorching heat is expected to bring in respite for the company. Summer will bring respite to the company’s cooling appliances especially air conditioners, said Pradeep Bakshi, President & COO – Unitar Products Business Group & Mining & Construction Equipment division at Voltas. The company is expecting 15-20 percent minimum growth in summers over last year’s 80 percent plus growth in April. Margins, however, continues to be under tremendous pressure as commodities are not in the sector’s favour. Bakshi said it will be difficult to pass on the cost to customers due to stiff competition and changing technologies. On primary basis, Voltas has a 25 percent plus market share. Watch video for more...