PVR has launched PVR Privilege, a loyalty program to improve customer stickiness and drive up footfalls.
CNBC-TV18's Ronojoy Banerjee caught up with Ajay Bijli, CMD of PVR and asked him about their new initiative.
Watch accompanying video for more details.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
